In an exclusive survey conducted with SportsBusiness Journal, PGA Tour tournament directors share what it’s like behind the ropes and sound off on what the tour could do to make their events more successful.
PGA Tour tournament directors have seen it all: Players locked inside the gates at night because they were fishing; drunk spectators; an earthquake and an approaching hurricane in the same week; runaway golf carts; and all sorts of animals — from bears to gators — making tracks across the golf course.
But the problems that keep tournament directors awake at night are familiar to most event managers. It’s things like parking, keeping sponsors happy, and attracting the best field of golfers possible. As Steve Timms, the director of the Shell Houston Open said, “We are on the front lines of the presentation of the PGA Tour brand.”
Click here to read the full article in the SportsBusiness Journal.