Papa John’s, an NFL corporate sponsor for less than three years, has dethroned Gatorade, a league sponsor since 1983, as the brand most identified by avid NFL fans as an NFL sponsor, according to the results of the seventh annual NFL sponsor awareness survey conducted by Turnkey Intelligence for SportsBusiness Journal/Daily. Gatorade had held the top spot for all six years previously.
More than 62 percent of avid fans correctly identified Papa John’s as the NFL’s official pizza. When combining the results of all 402 fans surveyed (both avid and casual fans), the pizza maker saw a year-over-year increase of 13 percentage points in its overall awareness level, the biggest change among the 68 brands measured in the survey’s 10 categories.
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