Chicago_Bears_logo.svgIn the April 22, 2013 issue of SportsBusiness Journal, Turnkey SVP Steve Seiferheld breaks down a study done in concert with the Chicago Bears.

The study, designed to measure game attendee recall levels of specific marketing inventory, provided the Bears with valuable insights about which branding approaches “stick”, and why.

If you’re an SBJ subscriber, read all about it here.

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