SBJSportsBusiness Journal recently published results from the 2013 SportsBusiness Journal/Daily MLB sponsor loyalty survey, conducted for the 7th consecutive year by Turnkey Sports & Entertainment.  Wrote David Broughton of SBJ who analyzed the data, “MLB’s corporate partners saw a decline in awareness levels among fans in 2013 compared with what they had in 2012, although the league’s casual fans were much more likely than they were several years ago to correctly identify the official sponsors over competing brands.”

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