SBJSportsBusiness Journal recently published results from the 2013 SportsBusiness Journal/Daily NASCAR sponsor loyalty survey, again conducted by Turnkey Sports & Entertainment.  David Broughton of SBJ, the writer who analyzed the data, identified which brands NASCAR fans correctly (or incorrectly) associated with the motorsports giant and found – spoiler alert! – that in NASCAR, it’s Coors Light that’s the King of Beers.

Please click here to read the full article in SportsBusiness Journal (subscription required).