SBJToday, SportsBusiness Journal published results from the most recent SportsBusiness Journal/Daily PGA Tour sponsor loyalty survey, again conducted by Turnkey Sports & Entertainment.

In analyzing the data, David Broughton of SBJ found that avid fan recognition of several of the Tour’s “official” brands – for example, United and Anheuser-Busch – is on the rise; however, the same can’t be said for casual fans’ recognition of those same sponsors.

To learn more, please click here to read the full article in SportsBusiness Journal (subscription required).