AdAgeIn her article “How Leagues, Teams Are Using Data to Boost Ticket Sales, Retain Fans, Help Marketers”, Advertising Age’s Kate Kaye cites the Chicago Bears, New York Mets, Phoenix Suns & NBA League Office as sports organizations making strides at implementing sports business technology off the field.

Click here to read about those properties’ innovations, and see what Turnkey’s SVP of Consumer Research Steve Seiferheld has to say about the state of the industry.