USA TODAYIn his article “Could Peyton Manning’s ‘Omaha’ get steak in the game?”, USA TODAY Sports’ Brent Schrotenboer dives in to the possibility of NFL quarterbacks using their own personal sponsors’ names or taglines as signal calls.

Though players aren’t currently allowed to promote personal sponsors while games are in play, Manning’s recent use of the term “Omaha” on the line – and the resulting actions taken by Omaha businessmen to capitalize on the word’s new-found fame – raise the topic of exactly what can (and can’t) the NFL police when it comes to sponsor mentions on the field.

Click here to read the article, and see what Turnkey’s SVP of Consumer Research Steve Seiferheld has to say about “between the lines” sponsor mentions and their impact on sports.