On March 10, 2014, SportsBusiness Journal published results from the most recent SportsBusiness Journal/Daily NFL sponsor loyalty survey, conducted for the eighth consecutive year by Turnkey Sports & Entertainment.

In analyzing the data, David Broughton of SBJ found that activation by McDonald’s specifically geared towards children and “smartphone-wielding adults” paid dividends: for the first time, survey respondents (correctly) identified McDonald’s as the league’s official QSR.

To learn more, please click here to read the full article in SportsBusiness Journal (subscription required).