This past May, a whopping 90% of respondents to the Turnkey Sports Poll (TSP) indicated they felt “optimistic” about what the next twelve months holds for their businesses. Just 4% felt “pessimistic”; the remainder were neutral.

Though the percentage of “optimistic” TSP respondents has hovered just below 90% for the past twelve months, the high water mark of 90% has only been equaled once before in the history of the Turnkey Sports Poll, in July 2013. By contrast, the percentage of those self-identifying as “optimistic” was at an all-time low in November 2008 when just 46% of respondents labeled themselves as such.

“It is logical that sports business leaders feel bullish about the next year,” said Nikolay Panchev, Turnkey’s Vice President of Consumer Research and manager of the TSP. “Recently, we’ve seen an increasing number of networks compete for sports content, ultimately signing record-setting rights deals. That trend is a big positive in our industry, and shows no sign of slowing down. The fact that media companies, brands and agencies have the opportunity to activate around two huge global sporting events in 2014 (the Winter Olympics and World Cup) is likely also contributing to respondents’ high spirits.”

Established in 2002, the Turnkey Sports Poll is an email-based survey sent to more than 2,000 sports business and entertainment executives every month. The poll covers news, hot topics and current events in sports and entertainment. Monthly results are published both on Turnkey’s website ( and in SportsBusiness Journal/SportsBusiness Daily.


Turnkey Sports & Entertainment is the holding company that owns and operates Turnkey Search, the industry’s leading executive search firm, and also Turnkey Intelligence, the industry’s leading consumer intelligence firm.   For more information about Turnkey Sports & Entertainment, visit

Turnkey Intelligence is the sports and entertainment industry’s leader in custom consumer research (Surveyor) and lead scoring and data enhancement (Prospector). Over 100 clients utilize Turnkey’s software and services to make better-informed business decisions involving ticketing, sponsorship, marketing and sales. For more information about Turnkey Intelligence, visit

Turnkey Search helps properties and sponsors identify, recruit and hire the very best management talent. Every year, 65-75 clients utilize Turnkey to execute and fill senior-level searches with qualified, experienced candidates. For more information about Turnkey Search, visit

For more information, contact:

Emily Huddell
VP Marketing, Turnkey Sports & Entertainment