On June 2, 2014, SportsBusiness Journal published an in-depth series of articles on the sport of soccer, and the upcoming World Cup. The feature included pieces on the state of the sport in the United States, a look back to the 1994 World Cup, Major League Soccer, and youth soccer participation.
Bill King, Senior Writer at SportsBusiness Journal, authored the feature’s primary article, “Soccer’s Growing Reach“. In the article, King spotlighted a study conducted by Turnkey Research, featuring data gathered from a broad sample of soccer fans across the United States.
Commentary from Turnkey’s Nikolay Panchev was also featured in the article. To read his take on the particulars of soccer fandom in the U.S., and the rest of the articles in King’s feature spread, please click here.