On June 30th, 2014, SportsBusiness Journal published results from its 8th annual NBA sponsor loyalty study. The study that formed the baseline of the article was again conducted by Turnkey Research. 

In his article detailing the results, author David Broughton, Research Director at SportsBusiness Journal, noted that “the league’s tenured corporate partners received higher levels of recognition by NBA fans then in the previous season.” 

To read the piece in its entirety, please click here (subscription required).