In their December 1, 2014 issue, SportsBusiness Journal published the results of their 2014 NASCAR sponsor loyalty study, conducted for the 8th consecutive year by Turnkey Intelligence.

In analyzing the data, SBJ Staff Writer David Broughton found that no brand was the clear winner when looking at both avid and casual fans’ awareness of NASCAR sponsors. Some companies – notably Ford & Coca-Cola – saw an increase in recognition by avid fans over the past year, while others (Goodyear, Sprint) scored better with casual fans.

To read the full article in SportsBusiness Journal, please click here (subscription required).