In their November 24, 2014 issue, SportsBusiness Journal published the results of their 2014 MLB sponsor loyalty study, conducted for the 8th consecutive year by Turnkey Intelligence.

SBJ Staff Writer David Broughton analyzed the data, and found that Anheuser-Busch InBev was the most-recognized sponsor among the league’s fans for the third consecutive year. A/B, a league sponsor for the past 34 years, was recognized as a sponsor by nearly half of the MLB fans surveyed as part of this study.

To read the full article in SportsBusiness Journal, please click here (subscription required).