November 2014 was a diverse month for Turnkey Intelligence’s sales group.
To begin the month, Turnkey’s analytics team conducted large data enhancement projects for the Buffalo Sabres, the University of California Berkeley and the Charlotte Hornets; and built customized lead scoring models for the Chicago White Sox, the Minnesota Twins and the Oakland Raiders.
On the research side, Turnkey licensed five properties on Surveyor, the company’s online research platform. Of those, three – the Columbus Crew, National Hockey League and Scranton/Wilkes-Barre RailRiders – are new to the platform. The remaining two – the Arizona Diamondbacks and Boston Bruins – renewed existing deals.
Turnkey’s full service research group was contracted by the Toronto Maple Leafs to conduct a full service research project focused on sponsorship. In addition, the group penned multiple “Survey Design” projects, including one for the Ottawa Senators.
Turning to their collegiate sports clientele, Turnkey added several institutions to the company’s 2014 FBS and NCAA Men’s Basketball network studies including Boston College, George Mason University, and the University of Connecticut. The studies track satisfaction levels of game attendees across the country. Participating institutions can both view their own results online and compare them to peer group and national averages.
ABOUT TURNKEY SPORTS & ENTERTAINMENT
Turnkey Sports & Entertainment is the holding company that owns and operates Turnkey Search, the industry’s leading executive search firm, and also Turnkey Intelligence, the industry’s leading consumer intelligence firm. For more information about Turnkey Sports & Entertainment, visit www.TurnkeySE.com.
Turnkey Intelligence is the sports and entertainment industry’s leader in custom consumer research (Surveyor) and lead scoring and data enhancement (Prospector). Over 100 clients utilize Turnkey’s software and services to make better-informed business decisions involving ticketing, sponsorship, marketing and sales. For more information about Turnkey Intelligence, visit www.Intel.TurnkeySE.com.
Turnkey Search helps properties and sponsors identify, recruit and hire the very best management talent. Every year, 65-75 clients utilize Turnkey to execute and fill senior-level searches with qualified, experienced candidates. For more information about Turnkey Search, visit www.Recruiting.TurnkeySE.com.
For more information, contact:
Turnkey Sports & Entertainment