Surveyor, Turnkey Intelligence’s online research platform, was popular in December 2014 – 11 clients signed new licenses for the system, including the Boston Bruins, El Paso Chihuahuas, Fresno Grizzlies, Indianapolis Indians, Iowa Wild, Major League Soccer (MLS), Real Salt Lake, Tampa Bay Lightning, US Soccer Federation, University of Texas, Vancouver Whitecaps and World Triathlon Corporation (i.e., “Ironman”).

“We expect that our Surveyor client base will continue to grow as more and more properties, brands and events become comfortable with the concept of DIY research,” said Haynes Hendrickson, President of Turnkey Intelligence. “As these companies begin to hire research experts internally, we’re seeing the need for a robust but usable platform like Surveyor increase.”

Also on the Surveyor front, Turnkey Intelligence added three universities to its roster for the 2014-15 NCAA Men’s Basketball Surveyor Network Project: Arizona State University, the University of Louisville and West Virginia University.

This project, designed to enable NCAA men’s basketball programs to gauge ticket buyer satisfaction with the gameday experience, will make it possible for participating institutions to view their data against conference and national averages, provide context that’s never before been available.

Turnkey Intelligence’s analytics team was also busy in December, creating custom lead scoring models for the following properties:

  • Chicago White Sox
  • Miami Dolphins
  • Miami Marlins
  • Minnesota Twins
  • Philadelphia Flyers
  • Scranton Wilkes-Barre RailRiders

These models were created to measure renewal intent, likelihood to purchase, and/or buyer spending capacity. All are custom to the client, and utilize hundreds of data inputs including demographic information, lifestyle data and historic spend.


Turnkey Sports & Entertainment is the holding company that owns and operates Turnkey Search, the industry’s leading executive search firm, and also Turnkey Intelligence, the industry’s leading consumer intelligence firm. For more information about Turnkey Sports & Entertainment, visit

Turnkey Intelligence is the sports and entertainment industry’s leader in custom consumer research (Surveyor) and lead scoring and data enhancement (Prospector). Over 100 clients utilize Turnkey’s software and services to make better-informed business decisions involving ticketing, sponsorship, marketing and sales. For more information about Turnkey Intelligence, visit

Turnkey Search helps properties and sponsors identify, recruit and hire the very best management talent. Every year, 65-75 clients utilize Turnkey to execute and fill senior-level searches with qualified, experienced candidates. For more information about Turnkey Search, visit

For more information, contact:

Emily Huddell
Turnkey Sports & Entertainment