Super Bowl Sunday marks the day where two of the best National Football League teams compete for the right to call themselves the best American football team in the world and hoist the Vince Lombardi Trophy… and provides an excuse for the rest of us to attend Super Bowl parties, watch commercials, and eat food. (Fun fact: according to the Harris Health System & Snack Food Association, Super Bowl Sunday is the second highest food consumption event of the year next to Thanksgiving, and fans typically “consume 11 million pounds of potato chips, 13.2 million pounds of avocados, 8.2 million pounds of tortilla chips, 4.3 million pounds of pretzels, 3.8 pounds of popcorn” and 12.5 million pizzas on the day.)
Food aside though, over the last 10 years there has not been a Super Bowl that has actually captured my attention for the whole 60 minutes. This one had me hooked, and I was not alone. In fact, Super Bowl XLIX smashed the Twitter record of tweets during a Super Bowl with 28.4 million. The three topics that contributed most to that total were Katy Perry’s halftime performance, the interception to end the game, and the fact that the New England Patriots won.
With fifty seconds left and the clock running, I expected the Patriots to concede the touchdown so that Tom Brady could attempt another one of his masterful game-tying/winning drives. Instead, the Patriots opted to play defense and try to stop the beast that is Marshawn Lynch from getting across the goal line. Insert #WorstCallEver. Rather than give the ball to the best runner on the field, the Seahawks chose to execute a surprise pass play that was intercepted. While the world sat there speechless at the play call and amazed at what had transpired, Twitter was nothing but quiet.
Twitter was not the only media platform that saw a large increase in buzz because of such a close game – NBC drew a 4% rise in its TV rating compared to last year’s Super Bowl. The broadcast score of 49.7/72 marked the highest overnight rating in Super Bowl history.