On February 17th, 2015, Minor League Baseball (MiLB) publicized a press release detailing the results of their 2014 Gameday Experience study. The study, conducted via Turnkey Intelligence’s Surveyor Network, measured ticket buyer satisfaction with the MiLB gameday experience, gauged season ticket holder renewal intent, and more.
More than 40 teams participated in the study. Each of these teams was able to view their club’s results independently and compare them against peer group and MiLB averages, all via Turnkey’s custom online dashboards.
As noted in the release, the study (in which more than 20,000 fans participated) revealed that respondents gave the MiLB gameday experience “a Net Promoter Score (NPS) of 58, positioning the league on par with other highly recognizable brands, including the National Football League (NFL), Amazon.com, Westin Hotels & Resorts, Pandora Internet Radio and Discover Card.”
To learn more about the study’s results, and see how the Surveyor Network enabled such a large-scale comparative data collection effort, please click here. For more information about the Network, please contact Jaclyn Cranston, Senior Director of the Network.