Hello, my name is Jaclyn Cranston and I’m a TV Junkie…

I’m not afraid to admit it. I love watching TV. I love the plot lines, having something to consistently keep up with, group texting with my cousins about the shows, you name it. I could go on and on (especially about shows I’ve invested numerous years in).

Recently, I’ve started watching NBC’s Chicago P.D., which I really enjoy. If you have yet to tune in, I encourage you to binge-watch the first season and then catch up on season 2 ASAP. Seriously, it’s worth your time.

I bring it up here, though, because of the fantastic job the writers and cast of Chicago P.D. do when it comes to engaging viewers via the “second screen”, and encouraging active participation in Twitter during the show.

Prior to Chicago P.D., my second screen consumption had always been in the form of participating in something other than the game or show I was tuned in to – while watching a show, I’d catch up on Facebook, read news stories, work, etc. However, with Chicago P.D., I find myself actively following the show’s Twitter feed during the broadcast. If I happen to miss a scheduled broadcast, I’ll scroll back through my Twitter feed so I can follow along and read the commentary while I catch the episode on demand (or on NBC’s app).

How has Chicago P.D. captivated my second screen attention? Here are my thoughts:

1. The cast and the writers of the show, in addition to just the official Chicago P.D. (@NBCChicagoPD) Twitter handle, participate. Fans receive behind-the-scenes insight into the scenes that were shot, and get the cast’s/characters’ perspectives on the plot.

Chicago P.D. on Twitter

2. The co-creator, Derek Haas, live-tweets on the night of the show, and does Q&As with fans twice during the week, giving fans deeper insight into characters and possible future plot lines.

Chicago P.D. on Twitter

3. Each of the show’s episodes has a unique twitter handle that the cast members promote.

Chicago P.D. on Twitter

4. Throughout the week, the cast actively participates in social media (even outside of Twitter) to promote the show. They share photos and videos of the cast goofing off, and remind fans when to tune in.

Chicago P.D.

While sports teams cannot have their players or coaches tweet during games (nor would I want them to), I do believe sports teams can learn from Chicago P.D. in an effort to try and incorporate commentary outside of score updates. For example, teams could:

  • Create a special “cast” of team-related tweeters including personable alumni, the mascot, the owner, etc., all of whom have a vested interest in the team and could provide interesting, valuable insight.
  • Post behind the scenes photos from the locker room, the team walking back after halftime, etc. Fans already do (and will continue to) crave this type of “insider” media/information.
  • Stage a Twitter takeover. While this is not a new concept, I don’t recall this happening during games. It would be entertaining to see, say, Will Ferrell’s take on a team’s play throughout a game.

Know of any teams offering creative Twitter conversations during games? Reach out to Jaclyn on Twitter to let her know and continue the conversation!

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