Turnkey Intelligence was thrilled to welcome 8 “new to Turnkey” collegiate and minor league clients in the first month of 2015:

  • Arkansas Travelers (Surveyor)
  • Great Lakes Loons (Surveyor)
  • Milwaukee Admirals (AHL Surveyor Network Program)
  • Old Dominion University (NCAA Men’s Basketball Surveyor Network Program)
  • John’s IceCaps (Surveyor)
  • Texas Stars (AHL Surveyor Network Program)
  • University of Central Florida (Surveyor)
  • Western Kentucky University (Surveyor)

The company also signed deals with two previous collegiate clients, the University of Notre Dame and the University of California, Berkeley, to participate in the 2015 NCAA Men’s Basketball Surveyor Network Program. This project, designed to enable NCAA men’s basketball programs to gauge ticket buyer satisfaction with the gameday experience, will make it possible for participating institutions to view their data against conference and national averages, provide context that’s never before been available.

“It’s very gratifying to see our minor league and collegiate client base growing,” said Haynes Hendrickson, President of Turnkey Intelligence. “Historically, we’ve done a great job building relationships with professional franchises; it’s only recently that we’ve tried to position our products in a way that makes sense for non-‘major league’ properties. It’s fantastic to see this decision, and the increased effort we’re putting into growing our college and minor league business, pay off.”

In addition, Turnkey Intelligence renewed deals with twelve existing clients in January 2015, including the following 8 professional teams: FC Dallas (Surveyor), the Kansas City Royals (Surveyor), the Milwaukee Brewers (Surveyor), the Minnesota Twins (Surveyor), the New York Jets (Surveyor), the  Philadelphia Flyers (Prospector), the San Diego Padres (Surveyor), and Tampa Bay Rays (Surveyor). The company’s custom research arm also brought on board a new client, the Atlanta Hawks, and signed a deal to conduct research for RFD-TV regarding THE AMERICAN, the world’s richest single-day rodeo.


Turnkey Sports & Entertainment is the holding company that owns and operates Turnkey Search, the industry’s leading executive search firm, and also Turnkey Intelligence, the industry’s leading consumer intelligence firm. For more information about Turnkey Sports & Entertainment, visit www.TurnkeySE.com.

Turnkey Intelligence is the sports and entertainment industry’s leader in custom consumer research (Surveyor) and lead scoring and data enhancement (Prospector). Over 100 clients utilize Turnkey’s software and services to make better-informed business decisions involving ticketing, sponsorship, marketing and sales. For more information about Turnkey Intelligence, visit www.Intel.TurnkeySE.com.

Turnkey Search helps properties and sponsors identify, recruit and hire the very best management talent. Every year, 65-75 clients utilize Turnkey to execute and fill senior-level searches with qualified, experienced candidates. For more information about Turnkey Search, visit www.Recruiting.TurnkeySE.com.

For more information, contact:

Emily Huddell
Turnkey Sports & Entertainment