“If I had more time, I would have written a shorter letter.”
– Blaise Pascal

Time is a key – if not always available – ingredient in writing concise documents, particularly research reports.

On the front end, taking the time to write up a project brief to ensure vendor-client alignment will ultimately lead to report brevity on the back end. (I mean, it’s right there in the name: Project BRIEF).

In doing so, here are some tips to consider:

A gratuitous modifier is REALLY unnecessary. Unnecessary qualifiers are (basically) useless as well.

Avoid redundant pairs, forever and always.

Avoid clichés. Leaning on clichés is akin to selling your soul.

Avoid pomp. The ornateness of prose does not the visceral clarity of a maiden reawakened from untroubled slumber spawn.

Know your audience. As this is a sports business blog, I’m confident readers will “get” a reference to world-class German (she of the artfully exposed) “figure” skater Katrina Witt.

And finally, ALWAYS have someone edit your work.

Ed. note: Eric – we did.  See below.

Time is a key – if not always available – ingredient in writing concise documents, including research reports.

On the front end, taking the time to write up a project brief to ensure vendor-client alignment will ultimately lead to report BREVITY on the back end. (I mean – it’s right there in the name – project BRIEF).

To follow are some additional tips to consider:

A gratuitous modifier IS REALLY unnecessary. Unnecessary qualifiers are (basically) useless as well.

Avoid THE redundant pairs, forever and always.

Avoid clichés. Leaning on clichés is akin to selling your SOUL.

Avoid pomp. The ornateness OF prose does not the visceral clarity of a maiden reawakened from untroubled slumber spawn.

As this is a sports business blog, I’m confident readers will “get” a reference to world-class German (she of the artfully exposed) “figure” skater Katrina WITT .

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