Turnkey Intelligence is proud to announce the launch of our newest product: the Turnkey Intelligence Audience Portal.

The Audience Portal, the only product of its kind in sports and entertainment, is an all-in-one online solution for marketers practicing data-driven decision-making. It contains a collection of proven analytical and sales tools, all designed to help users increase sales and improve efficiency.

“As sports and entertainment properties continue to increase their reliance on data and analytics, the Audience Portal is the logical next step for our industry,” said Haynes Hendrickson, President of Turnkey Intelligence. “It’s a simple, effective and affordable software solution that will empower its users to fully understand, and monetize, their audiences.”

Launched in September 2015, the Portal already boasts more than 200 clients including more than 75 colleges and 125 professional teams from leagues including MLB, MLS, the NBA, the NFL and the NHL.

The analytical tools available to all Portal users include:

  • SURVEYOR, the industry’s leading DIY research platform. Used for building surveys, analyzing data, and creating reports.
  • PROSPECTOR, an automated data enhancement engine. Facilitates immediate record enhancement and custom lead scoring.
  • SURVEYOR NETWORK, the industry’s first national research network. Enables properties to benchmark key performance indicators (KPIs) against peer group, industry and DMA averages.
  • LIST MAKER, a push-button list purchase tool. Identifies new leads resembling companies’ current customers.

“Turnkey’s launch of the Audience Portal demonstrates their continued devotion to innovation and making their customers’ lives easier,” said Tim Zue, Vice President of Business Development for the Boston Red Sox. “It is great to see the suite of Turnkey Intelligence products continue to expand and become more integrated. The Audience Portal is yet another example of a complete solution for any property that values analytics and data.”

Another major benefit of the Portal is its connectivity. “In today’s world, people simply don’t have the time to undergo complex and costly integrations,” said Hendrickson. “At the same time, they need their systems to communicate. The Portal can easily communicate with and transfer data to and from all major CRM systems, ticketing platforms and data warehouses, making life much easier for its users.”

“One of the great things about the Audience Portal is that its tools are useful for properties and events at all levels,” said Josh Brickman, Vice President of Strategy and Research at Monumental Sports & Entertainment. “Surveyor, Prospector, the Surveyor Network – they’re all robust enough to be real assets to advanced analysts. At the same time, though, they’re designed in a way that makes them accessible and useful to those just getting started with research or data enhancement.”

For more information on the Portal’s tools, or information about how clients are currently using those tools to turn insights into higher ticket and sponsor revenue, please click here, or contact Emily Huddell, VP of Marketing at Turnkey Sports & Entertainment, at 856.685.1450.


Turnkey Sports & Entertainment is the holding company that owns and operates Turnkey Search, the industry’s leading executive search firm, and also Turnkey Intelligence, the industry’s leading consumer intelligence firm. For more information about Turnkey Sports & Entertainment, visit TurnkeySE.com.

Turnkey Intelligence is the sports and entertainment industry’s leader in custom consumer research, lead scoring and data enhancement. Over 200 clients utilize Turnkey’s software and services to make better-informed business decisions involving ticketing, sponsorship, marketing and sales. For more information about Turnkey Intelligence, visit Intel.TurnkeySE.com.

Turnkey Search helps properties and sponsors identify, recruit and hire the very best management talent. Every year, 65-75 clients utilize Turnkey to execute and fill senior-level searches with qualified, experienced candidates. For more information about Turnkey Search, visit Recruiting.TurnkeySE.com.