A decade ago, as an intern of only month or so, I walked into my boss’ office and talked my way into a job by proposing he bring all of design, marketing and public relations in-house. It was a ballsy move, one that I’ve never regretted, but little did I know I had painted myself into a corner.

Based on the findings of the report, my conclusion was that this idea was not a practical deterrent for reasons which at this moment must be all too obvious.

Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb

In the early years of my career at Turnkey Sports and Entertainment, I prided myself on never saying “no” to a project. I’d train on new software, or study design theory and techniques while adapting to changing styles before I’d EVER, heaven forbid, outsource the work to an agency. However, as the projects got bigger and my role evolved to be more strategic, I realized I was the bottleneck. It was a sickening feeling.

In the past year, I’ve been fortunate enough to work with to creative agencies, 2

[one]5 and Deuxtone, on projects I know could have “completed” myself. I know the software they used, and the projects’ objectives were clear. I could have taken on these projects and checked them off my list.

After putting my pride aside and embracing the process of working with an agency, though, I realized we’d made the right choice by outsourcing. I still played an integral role in the success of the projects and instead of feeling limited by my abilities, I had the opportunity to be MORE creative. For our company, it was a new sensation: instead of having one designer spread too thin between projects, we had dozens at our fingertips. It was a win-win.

In the end, the final product was outstanding, and something I’m proud to have helped bring to life:

Audience Portal logos and branding by Andy Anzollitto at Deuxtone.
Promotional video produced by 2[one]5.

What’s been your experience working with agencies? Tell Patrick!

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