Turnkey Intelligence is pleased to announce the hiring of two new team members: Seif Osman and Demi Staluppi.

Seif OsmanAs Senior Director of Research, Osman will focus on full service project management with an emphasis on partnership measurement analysis and reporting. A graduate of the University of Michigan, Dearborn, Osman has extensive experience in ad effectiveness and sponsorship optimization. He’s a Lions, Tigers and Red Wings fan, and loves traveling, movies, reading and hiking.

Demi StaluppiStaluppi joins Turnkey Intelligence from the University of Massachusetts-Amherst where she worked for Learfield Sports as Partnership Services Coordinator for UMass Sports Properties. As Manager of Client Services, she will oversee client communication and service, and assist with corporate marketing.

A graduate of the Mark H. McCormack Department of Sport Management at the University of Massachusetts-Amherst, Staluppi enjoys singing, live music, biking, watching football and playing sports.

“Our team is definitely stronger than ever now that we’ve added Seif and Demi,” said Haynes Hendrickson, President of Turnkey Intel. “They’re both already making their presences felt here at Turnkey, in a great way!”


Turnkey Sports & Entertainment is the holding company that owns and operates Turnkey Search, the industry’s leading executive search firm, and also Turnkey Intelligence, the industry’s leading consumer intelligence firm. For more information about Turnkey Sports & Entertainment, visit TurnkeySE.com.

Turnkey Intelligence is the creator of the Audience Portal, the sports and entertainment industry’s online data and analytics hub. Over 220 clients utilize the Portal to sell and market smarter. TI is also home to a custom research department that has conducted and analyzed more than 500 studies for sports and entertainment’s top leagues, properties, brands and events. For more information about Turnkey Intelligence, visit Intel.TurnkeySE.com.

Turnkey Search helps properties and sponsors identify, recruit and hire the very best management talent. Every year, 65-75 clients utilize Turnkey to execute and fill senior-level searches with qualified, experienced candidates. For more information about Turnkey Search, visit TurnkeySearch.com.

For more information, contact:

Emily Huddell
Turnkey Sports & Entertainment