It’s a good year for Goodyear – the tire maker came out on top in SportsBusiness Journal’s annual NASCAR Sponsor Loyalty Study.
According to David Broughton, Staff Writer for SBJ and long-time analyst of the Sponsor Loyalty Series data, the brand was NASCAR’s “most-recognized sponsor for the fourth consecutive year.”
For a look at the numbers, and to see how NASCAR’s other top brands performed, please click here (subscription required).
In executing this project, Turnkey Intelligence conducted national consumer research surveys among a sample of more than 400 members of the Toluna online panel who were at least 18 years old. For more information on the study, please click here.