Learfield Sports recently released the results of a study measuring fan perceptions and behaviors relating to corporate partners of a sample of their collegiate athletics properties. The study was conducted by the research team at Turnkey Intelligence.

“The data that Turnkey uncovered and the resulting insights absolutely justify our position, our game plan, [and] our history of doing business in this space,” said Roy Seinfeld, Learfield’s Executive Vice President of National Sales. “[The study data] further amplifies what we set forth to accomplish with our university partners particularly in terms of building innovative corporate partner relationships.”

For more on the study, please click here, or contact Emily Huddell, Vice President of Marketing & Communications at Turnkey Sports & Entertainment.