Following its first year as a league partner, automaker Hyundai has made its presence felt among fans, according to SportsBusiness Journal Staff Writer David Broughton.

“One of the NFL’s newest corporate sponsors has already captured the mindset of league fans in its particular business category,” noted Broughton. “By reaching that top spot in its category, Hyundai joins a slate of NFL sponsors that dominate fan mindset in their respective categories.”

In the 10th anniversary iteration of SportsBusiness Journal’s annual NFL Sponsor Loyalty Study, Broughton discovered that fans who correctly identified league-official brands including Hyundai, Marriott and McDonald’s were significantly more likely to consider using those brands than fans unaware of the categories’ official sponsors.

For a look at the numbers, and to see how the NFL’s other top brands performed, please click here (subscription required).

In executing this project, Turnkey Intelligence conducted national consumer research surveys among a sample of more than 400 members of the Toluna online panel who were at least 18 years old. For more information on the study, please contact us.