In the March 2016 Turnkey Sports Poll, we asked about the repercussions of NASCAR CEO Brian France’s endorsement of Donald Trump’s presidential campaign. Unsurprisingly, a large portion of respondents, 29%, felt the endorsement would have a positive impact on Trump campaign. What was surprising, to me anyway, was an even larger percentage of respondents felt the endorsement would have NO EFFECT on the campaign.
|Negative||No Effect||Positive||Not Sure|
|Brian France’s Reputation||54%||33%||4%||9%|
|Donald Trump’s Presidential Campaign||4%||60%||29%||7%|
So, if you were asked to buy a sports sponsorship to help “Make America Great Again”, wouldn’t NASCAR be an excellent vehicle to reach your core audience? NASCAR fans look like Trump supporters, and they’re loyal too.
As part of the Sponsor Loyalty Series published in SportsBusiness Journal, Turnkey Intelligence asked NASCAR fans, “Are you more or less likely to consider trying a product/service if that product/service is an official sponsor of NASCAR?” The results:
|Unaffected / less likely||28%||49%|
“Do we love NASCAR?”
-Donald Trump speaking to a crowd on the campus of Valdosta State, in South Georgia