In analyzing the results of the 4th annual NCAA Sponsor Loyalty Study (powered by Turnkey Intelligence), SportsBusiness Journal Staff Writer David Broughton reported that every “official partner” tracked in the study saw an increase in awareness among fans.
“All 12 official NCAA partners across the 11 categories tracked in the study saw a year-over-year increase in the percentage of fans who were aware of each brand’s NCAA partnership,” said Broughton. “Ten of those brands enjoyed their best awareness levels ever in the survey’s history.”
Coca-Cola was the NCAA’s most recognized partner for the second straight year; before that, Capital One held the distinction.
For a closer look at the numbers, and to see how the NCAA’s other key partners performed, please click here.
In executing this project, Turnkey Intelligence conducted national consumer research surveys among a sample of more than 400 members of the Toluna online panel who were at least 18 years old. For more information on the study, please contact us.