Turnkey Intelligence (TI) is pleased to announce the signing/renewal of 11 clients in May 2016:

Charlotte Hornets (Data)
Charlotte Knights (Surveyor Renewal)
Indianapolis Motor Speedway (Surveyor Renewal)
Kansas City Chiefs (Surveyor Renewal)
Kansas City Royals (Custom Research)
Learfield Sports (Custom Research)
Liberty Mutual (Custom Research & Audience Portal)
Oakland Athletics (Surveyor Network)
Pittsburgh Pirates (Surveyor Renewal)
San Jose Earthquakes (Surveyor Network)
University of Nebraska (Audience Portal)

According to TI President Haynes Hendrickson, the team is anticipating a busy few months ahead. “Our Network Studies for MLB, MiLB and MLS are in full swing as we dive into the summer season,” said Hendrickson. “We look forward to analyzing the results as data comes in and prepping for our NFL and College Football Network Study in the fall.”

On the full-service research side, Turnkey Intelligence has taken on new custom research projects for clients including Liberty Mutual and Learfield Sports.

Insights in Action
Here’s another great example of a Turnkey client using research data to drive business decisions: like the Washington Redskins, the Atlanta Falcons are utilizing data from the NFL’s Voice of the Fan Study, powered by Turnkey Intelligence, to make major enhancements to their game day experience. Specifically, after analyzing food and beverage as an under-performing factor in terms of fan satisfaction, the Falcons decided to significantly lower their concessions prices. With $2 pretzels and hot dogs, $3 pizzas and $5 beers, the Falcons are making concessions history to enhance the experience in Mercedes-Benz Stadium. For the full story, click here.


Turnkey Sports & Entertainment is the holding company that owns and operates Turnkey Search, the industry’s leading executive search firm, and also Turnkey Intelligence, the industry’s leading consumer intelligence firm. For more information about Turnkey Sports & Entertainment, visit www.TurnkeySE.com.

Turnkey Intelligence is the creator of the Audience Portal, the sports and entertainment industry’s online data and analytics hub. Over 220 clients utilize the Portal to sell and market smarter. TI is also home to a custom research department that has conducted and analyzed more than 500 studies for sports and entertainment’s top leagues, properties, brands and events. For more information about Turnkey Intelligence, visit Intel.TurnkeySE.com.

Turnkey Search helps properties and sponsors identify, recruit and hire the very best management talent. Every year, 65-75 clients utilize Turnkey to execute and fill senior-level searches with qualified, experienced candidates. For more information about Turnkey Search, visit www. TurnkeySearch.com.

For more information, contact:

Emily Huddell
Turnkey Sports & Entertainment