We are pleased to announce that @TurnkeySports has made Affinio’s 2016 #Sportsbiz Thought Leader List! What does that mean? It means that @TurnkeySports is the 15th most relevant Twitter account in sports marketing.

You’re probably wondering how this list was created – so were we. So, we dug in and learned that Affinio performed an interest-based segmentation analysis on any account that mentioned #SportsBiz in the last 30 days, and then used an algorithm to compile all of the unique accounts that mentioned the term. They then analyzed each account’s following patterns, using the algorithm to cluster followers with similar interests and creating the #SportsBiz affinity segment.

Other top twitter handles in the sports business space include @sbjsbd (SportsBusiness Journal), @rscibetti (Russell Scibetti), @SportsTechie (SportsTechie) and @SportsMoneyBlog (Forbes SportsMoney). Again, what does this mean? According to Affinio, “These accounts have a hight affinity for #SportsBiz; they talk about #SportsBiz, self-describe as #SportsBiz, and have reached their audience with content that resonates with them.”

Congratulations to all of our fellow #SportsBiz thought leaders, and thank you to all of our current followers for your support. If you want to stay up to date in the #SportsBiz world… start following us @TurnkeySports!