Turnkey Intelligence has released the results of our 6th Annual Sports Data Systems Survey.
Designed to measure our industry’s attitudes towards and usage of technology pertaining to CRM/Database management, ticketing, and market research, this year’s survey was accessed by nearly 500 respondents. Each respondent answered questions about various functions and technology related to his or her job role.
The study was in the field from November 30, 2016 through January 12, 2017. 43% of respondents came from the five major leagues (NFL – 13%, NHL – 6%, NBA – 11%, MLB – 6%, MLS – 7%), while collegiate athletics accounted for 34% of respondents. Individuals working in performing arts (12%), other professional leagues (12%) and MiLB (1%) rounded out the pool.
2016 Sports Data Systems Survey: Full Results