About Emily Huddell

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So far Emily Huddell has created 116 blog entries.

2016 Sports Data Systems Study Results Released

Turnkey Intelligence has released the results of our 6th Annual Sports Data Systems Survey. Designed to measure our industry's attitudes towards and usage of technology pertaining to CRM/Database management, ticketing, and market research, this year's survey was accessed by nearly 500 respondents. Each respondent answered questions about various functions and technology related to his or her job role. Read more...

By | February 16th, 2017|Categories: News, Work Samples|0 Comments

Toyota Enjoys Banner Year on the Track

Thanks to success on the track, a "robust" media push and strong on-site sponsorship activation, Toyota achieved its highest-ever recognition rate among NASCAR fans this past season. According to SportsBusiness Journal/Daily's 10th annual NASCAR sponsor loyalty study, conducted by Turnkey Sports & Entertainment, 46.5% of "avid" NASCAR fans identified Toyota as an official sponsor, up from 41.8% in 2015. Chevy was the second-most recognized automobile brand at 39%, followed by Ford at 32%. Read more...

By | January 12th, 2017|Categories: News, Work Samples|0 Comments

Oracle Study, Powered by Turnkey, Sheds Light on F&B

According to an in-depth study on the fan experience published by Oracle Hospitality Sports & Entertainment research and conducted in conjunction with Turnkey Intelligence, "More than 40% of sports fans worldwide abandoned concession lines in the past 12 months—without making a purchase—because of excessive waiting." Read more...

By | July 13th, 2016|Categories: News|0 Comments

Falcons Make Headlines with Data-Driven Concessions Moves

As you may have heard, the Atlanta Falcons are making concessions history with the opening of Mercedes-Benz Stadium. Their menu prices are laughably low (for the sports business world, that is): $2 bottomless sodas, hot dogs and pretzels; $3 pizza and waffle fries; $5 beers. And that's not all: they've worked with partner Levy to increase their concession points-of-sale by more than 65% (the new stadium offers 670 total POS), improve cooking capacity with an eye towards improving speed of service, and offer self-service soda refill stands to cut down on lines. Read more...

By | May 25th, 2016|Categories: News|0 Comments

Turnkey Webinar: June 8th, 2016

Turnkey Intelligence would like to invite you to our FREE upcoming client case study webinar, "It's All Data to Me". Join us on June 8th at 2 PM EST for data utilization best practices, tips and strategies presented first-hand by Turnkey clients including...

By | May 25th, 2016|Categories: News|0 Comments

New Sponsor Loyalty Data Bodes Well for NCAA

In analyzing the results of the 4th annual NCAA Sponsor Loyalty Study (powered by Turnkey Intelligence), SportsBusiness Journal Staff Writer David Broughton reported that every "official partner" tracked in the study saw an increase in awareness among fans. Read more...

By | May 9th, 2016|Categories: News|1 Comment