About Erika Gunerman

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So far Erika Gunerman has created 12 blog entries.

From the Gym to the Sales Floor: Successful Traits Athletes and Reps Share

As a former gymnast who spent 17 years training and competing, I have found that so many of the skills I learned and formed as I made my way through my own athletic journey have equipped me with valuable qualities that have fueled my success in my post-gymnastics life. Thinking specifically about sales, the entryway to sports business for so many, there are many interesting parallels (gymnastics pun intended) between situations dealt with in gymnastics, or other Olympic sports, and the sales arena. Read more...

By | August 15th, 2016|Categories: Blogs, Turnkey Intel Portal|0 Comments

UConn Football Sees Major Gains in Season Ticket Holder Satisfaction

In 2014, UConn's football program participated in Turnkey’s national Surveyor Network research study. The study's goals were to assess season ticket holder satisfaction, and measure perceptions of the overall football gameday experience. Through their participation in the study in 2014, UConn was able to identify several key factors of the season ticket holder experience that their constituents felt could be improved. Based on that data and feedback, UConn made several changes and improvements during the off-season (stretching in to the 2015 season) design to address those concerns. Read more...

By | March 23rd, 2016|Categories: Blogs, Work Samples|0 Comments

College Football Fan Satisfaction Continues to Improve

In the fall of 2015, Turnkey utilized our Surveyor Network to launch the sports business industry’s third annual nation-wide survey of college football ticket buyers. As in previous years, the study was deployed with two goals in mind: to measure ticket buyer satisfaction with the gameday experience, and gauge season ticket holders’ renewal intent. Read more...

By | February 25th, 2016|Categories: Blogs, News|1 Comment

NAATSO Webinar Recap: Actionable Analytics

Earlier this week, I had the privilege of presenting on a webinar hosted by new NACDA affiliate NAATSO (National Association of Athletic Ticket Sales and Operations). The presentation was entitled “Actionable Analytics – Turning Data into Dollars” and featured me, Leigh Wojtkiewicz (Product Manager at Spectra) and Michael Rust (Database Marketing & Analytics at Miami University of Ohio). Read more...

By | November 5th, 2015|Categories: Blogs|0 Comments

Lessons From NACDA: Win Your Conference

A few weeks ago, I returned from my second go-around at the NACDA convention in humid Orlando, FL. NACDA is a huge event: this year, attendance topped 6,000, many of whom attended multiple sub-conventions (which happened over the course of a week or so). Organizations in this year’s sub-convention category included...

By | July 9th, 2015|Categories: Blogs|0 Comments

Surveyor Network Case Study: UConn Football

During the 2014 season, the University of Connecticut and 39 other college football programs participated in the second year of Turnkey Intelligence’s FBS Ticket Buyer Surveyor Network study. The goal of this study was to enable FBS programs to learn more about their ticket buyers, identify key attendance drivers and evaluate fan satisfaction with the game day experience. Importantly, every institution participating in the study was able to view their program’s data side-by-side with FBS and conference averages, providing rich context and insights. […]

By | April 24th, 2015|Categories: Work Samples|3 Comments

Not Benchmarking? You’re Missing An Opportunity to Get Ahead.

In the sports world, it is relatively easy to benchmark certain figures:  attendance, revenue, etc. Attendance, especially, is publicly reported, making in an easy metric for teams to compare against. However, at the end of the day, the means by which an organization achieves, and maintains, high attendance numbers and soaring revenues, can be a little more subjective. Read more...

By | January 23rd, 2015|Categories: Blogs|0 Comments

Embrace The Insanity: College Programs Doing Midnight Madness Right

College Basketball officially kicks off this month with many schools engaging in a tradition called Midnight Madness, an event marking teams’ first official practice open to the public. Small and large programs around the country host Midnight Madness festivities all day and night (typically on or around October 15th) to generate excitement about the upcoming season, and these celebrations are full of exhilaration and, often, larger-than-life. Read more...

By | October 29th, 2014|Categories: Blogs|0 Comments