About Patrick Kuhlen

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So far Patrick Kuhlen has created 21 blog entries.

Lightning in a Bottle

This past weekend, at UFC 202, Conor McGregor and Nate Diaz's legacies became intertwined in the same way Ward/Gatti, Tyson/Holyfield and Ali/ Frazier did before them. UFC 202 put a exclamation point on the ownership run of Frank and Lorenzo Fertitta and, again in my opinion, rocketed Dana White in the upper stratosphere of sports executives. Read more...

By | August 23rd, 2016|Categories: Blogs|0 Comments

The Marketing Future of the Olympic Games

Full disclosure, I love the Olympics. Not just the games but the Movement. As a marketer, I know I'm not breaking new ground when say I can't think of a more universal set of values for a brand to align with. However, there is a growing problem though that may give some organizations pause as they consider their multi hundred million dollar deals. Read more...

By | August 11th, 2016|Categories: Blogs|0 Comments

Going Green? Sports Sponsorship & the League-alization of Marijuana

Laremy Tunsil, once thought to be the a candidate for the #1 overall pick in the 2016 NFL draft, saw his stock plummet this past Thursday before eventually being selected by the Miami Dolphins with the 13th pick. The primary reason for the slide was the surfacing of a video that allegedly showed Tunsil smoking marijuana through a gas mask. Read more...

By | May 2nd, 2016|Categories: Blogs|0 Comments

Trump, NASCAR and the Benefits of Association

In the March 2016 Turnkey Sports Poll, we asked about the repercussions of NASCAR CEO Brian France’s endorsement of Donald Trump’s presidential campaign. What was surprising (to me, anyway) was that a substantial percentage of respondents felt the endorsement would have NO EFFECT on the campaign. Read more...

By | April 20th, 2016|Categories: Blogs|0 Comments

@ESPN’s #SB50 Coup

Now that the dust has settled following SuperBowl 50, I’d like to point out an example of guerrilla marketing executed during halftime. No, I’m not talking about Puppy Bowl 2016; rather, I’m referring to the coordinated social media effort by ESPN to capture X’s and O’s football fans by utilizing content marketing featuring former NFL Head Coach and Analyst Herm Edwards...

By | February 22nd, 2016|Categories: Blogs|0 Comments

Millennials, Oculus and the Future of Live Event Marketing

The 90’s, they ruled... amiright? From the fall of the Soviet Union to pre-9/11 Pax Americana, from the Clinton era economic boom to the dot com bubble bursting, the 90's were the decade that both spawned today’s coveted Millennials and gave rise to consumer-focused virtual reality. Now, almost twenty years later, VR may be the key for marketers looking to connect with...

By | June 26th, 2015|Categories: Blogs|0 Comments

Up Periscope: iPhone App Offers New Opportunities for #SportsBiz Sponsorship

Periscope, a live video streaming app available on iOS purchased by Twitter for a reported $100 million in early 2015, allows iPhone users to broadcast live through their phones’ cameras. The viewers of these broadcasts are able to interact with the stream (and the streamer) by sharing messages on the feed, and tapping their own phone’s screen to “post” icons like hearts. Read more...

By | April 27th, 2015|Categories: Blogs|1 Comment