In the sports industry, it's not uncommon to move fast to acquire key and important sports sponsorships. We focus on negotiating the right cost and elements of value in the deal, all while trying to beat our competition to the asset.
When a Turnkey client participates in a Surveyor Network study, that client is given access to a dynamic, real-time dashboard that depicts collected data in a sophisticated - but digestible - manner. Metrics shown on the dashboards include overall mean scores of different gameday or season ticket member aspects, net promoter score, renewal intent and attendee profile/demographic information. The information provided enables clients to view their team or organization’s data, and directly compare it against league and DMA averages.
Getting a first-hand look at the one-on-one engagement brands enjoyed with NFL fans at Super LI in Houston reminded me of my days at Momentum Worldwide working on the U.S. Army account and others. A truism that hasn't changed since that time: brands' ability to carefully engage with fans and consumers in an inviting and playful fashion is key. Read more...
As the Surveyor platform has undergone quite the face lift over the past few years, you may be missing out on one of the platform’s newer features: modern survey themes. A modern theme is the newest theme type the platform offers, and it functions way better than classic survey themes. Here's why:
It has been an amazing year for sports tech; from funky snapchat filters to immersive virtual reality. Here’s a few sports technology firsts that happened in 2016. Read more...
In recent years, the NFL has taken steps to make the game safer. One such attempt went into effect this year: on kickoffs, the return team is now awarded the ball at the 25-yard line instead of the 20-yard line when a touchback occurs. Read more...
It seems rare these days that a sports fan attends a game and leaves saying, “that met 100% of my expectations”. Personally, I find myself nitpicking at details that could use improvement when I attend a game, regardless of team performance. With an increasing number of channels available for feedback, it is important for fans to voice their opinion. It’s what happens next that can make fans feel appreciated.
When one thinks of a perceptual map, the image of brands laid on a grid of quadrants usually springs to mind. Only in a bizarre dream might the chart instead contain a dozen axes, varying in length, radiating in seemingly random directions from the origin. But this is not a dream, these are the perceptual maps of modern market research.
Respondent fatigue has always been an issue in market research. And as online surveys become more common with the increasing percentage of people taking surveys on their mobile phones, it’s more important than ever. If a survey is too long, respondents will eventually give up or answer questions as quickly as possible without paying attention. Market research relies on getting valid data from engaged respondents, so respondent fatigue should be avoided as much as possible. However, keeping surveys short is sometimes easier said than done.
As my family and friends know, if I’m hungry, I need to eat soon. So, I was surprised when we found that 45% of fans abandoned concession lines at least once in the past year because the line was too long. Meanwhile, my husband would rather wait a couple hours to eat instead of missing the game. His sentimentality would fall into the equally as popular segment of people who choose not to even try visiting the concession stand.