2016 Sports Data Systems Study Results Released

Turnkey Intelligence has released the results of our 6th Annual Sports Data Systems Survey. Designed to measure our industry's attitudes towards and usage of technology pertaining to CRM/Database management, ticketing, and market research, this year's survey was accessed by nearly 500 respondents. Each respondent answered questions about various functions and technology related to his or her job role. Read more...

By | February 16th, 2017|Categories: News, Work Samples|0 Comments

Toyota Enjoys Banner Year on the Track

Thanks to success on the track, a "robust" media push and strong on-site sponsorship activation, Toyota achieved its highest-ever recognition rate among NASCAR fans this past season. According to SportsBusiness Journal/Daily's 10th annual NASCAR sponsor loyalty study, conducted by Turnkey Sports & Entertainment, 46.5% of "avid" NASCAR fans identified Toyota as an official sponsor, up from 41.8% in 2015. Chevy was the second-most recognized automobile brand at 39%, followed by Ford at 32%. Read more...

By | January 12th, 2017|Categories: News, Work Samples|0 Comments

2015 Data Systems Study

Turnkey Intelligence’s 5th Annual Sports Data Systems Survey measured respondent attitudes toward and usage of technology pertaining to CRM/Database management, ticketing and market research. Respondents (sports and entertainment professionals with relevant experience) answered questions about these topics, and various functions and technology contingent on their job roles. Read more...

By | April 25th, 2016|Categories: News, Work Samples|0 Comments

South Carolina Uses Prospector to Increase Basketball Sales

The University of South Carolina and ticketing partner IMG Learfield Ticket Solutions approached Turnkey to collaborate on optimizing basketball ticket sales efforts this past season (2015-16). Utilizing highly predictive scoring models custom-built by Turnkey, South Carolina was able to identify their best leads quickly, and close them at a higher-than-average rate. Read more...

By | April 18th, 2016|Categories: Work Samples|0 Comments

UConn Football Sees Major Gains in Season Ticket Holder Satisfaction

In 2014, UConn's football program participated in Turnkey’s national Surveyor Network research study. The study's goals were to assess season ticket holder satisfaction, and measure perceptions of the overall football gameday experience. Through their participation in the study in 2014, UConn was able to identify several key factors of the season ticket holder experience that their constituents felt could be improved. Based on that data and feedback, UConn made several changes and improvements during the off-season (stretching in to the 2015 season) design to address those concerns. Read more...

By | March 23rd, 2016|Categories: Blogs, Work Samples|0 Comments

MLS Sponsor Loyalty Data Released

Last January, Heineken struck a $50 million agreement with Major League Soccer, and it looks like the league has done right by its new Official Beer. In the latest iteration of SportsBusiness Journal's annual MLS Sponsor Loyalty Study, more than 31% of MLS fans surveyed...

By | January 13th, 2016|Categories: News, Work Samples|1 Comment

Surveyor Network Case Study: UConn Football

During the 2014 season, the University of Connecticut and 39 other college football programs participated in the second year of Turnkey Intelligence’s FBS Ticket Buyer Surveyor Network study. The goal of this study was to enable FBS programs to learn more about their ticket buyers, identify key attendance drivers and evaluate fan satisfaction with the game day experience. Importantly, every institution participating in the study was able to view their program’s data side-by-side with FBS and conference averages, providing rich context and insights. […]

By | April 24th, 2015|Categories: Work Samples|3 Comments