Surveyor Network Case Study: El Paso Chihuahuas

The El Paso Chihuahuas, along with forty other Minor League Baseball (MiLB) clubs, participated in Turnkey’s MiLB Ticket Buyer Surveyor Network Study during the 2014 season. The study allowed the Chihuahuas to collect critical insights about their most important customers – their season ticket holders (STH).

By | April 13th, 2015|Categories: Work Samples|0 Comments

2014 Sports Data Systems Study

Turnkey Intelligence’s 4th Annual Sports Data Systems Study assessed attitudes about and usage of technology – specifically relating to CRM, ticketing, dynamic pricing, data enhancement, market research and social media – in sports and entertainment. Respondents provided feedback about technology-related functions and systems tied into their job roles and responsibilities.  

By | March 13th, 2015|Categories: Blogs, Work Samples|2 Comments

Surveyor Network Case Study: University of Utah

During the 2014 season, the University of Utah and 39 other college football programs participated in the second year of Turnkey’s FBS Ticket Buyer Surveyor Network study. The goal of this study was to enable FBS programs to learn more about their ticket buyers, identify key attendance drivers and evaluate fan satisfaction with the game experience. Read more...

By | March 11th, 2015|Categories: Work Samples|0 Comments

Turnkey Analysis: The Correlation Between Fans’ Email Addresses & Purchase Probability

What does it mean when a fan has the name of a sports team as a part of his e-mail address? Logic dictates that that person may be a more avid fan, since he has attached a brand name to a personal representation of himself. But does this affinity play itself out economically, i.e., is that fan more likely to purchase a large ticket plan or spend a significant amount of money with “his” team? Read more...

By | May 15th, 2014|Categories: Blogs, Work Samples|Tags: , , , , |0 Comments

Article by Turnkey’s Emily Huddell Featured in SEAT Magazine

SEAT, the industry's go-to publication on the premium seating industry, published an article by Turnkey's Emily Huddell in their Spring 2014 issue. The article expands on Turnkey's Sport Data Systems Study, and includes insights from executives at Paciolan, Cal, FC Dallas, FanOne Marketing...

By | May 14th, 2014|Categories: Blogs, News, Work Samples|Tags: , , , , |0 Comments

2013 Turnkey Sports Data Systems Study Results

For the 4th consecutive year, Turnkey Intelligence has executed our "Sports Data Systems Study". The online study was created to assess attitudes and usage of technology pertaining to CRM systems, ticketing systems, dynamic pricing, data enhancement, market research and social media in sports and entertainment. A summary of our findings from 2013, authored by Turnkey's Marissa Razzante...

By | March 12th, 2014|Categories: News, Work Samples|Tags: , , , , |0 Comments