Predictive Analytics: Lead Scoring & Customer Retention
If you want to predict who will buy your products, you need a look-alike scoring model custom-tailored to your current customers. Turnkey is the only company in sports & entertainment that delivers 100% custom-designed, tested and proven scoring models. Our models are the most predictive, and the most accurate – nobody else comes close.
Priority Model: Analyzes how much a prospect resembles your current buyers.
Capacity Model: Predicts how much money a prospect has to spend on discretionary products like season tickets.
Retention Model ($7,500/model): Identifies your current customers’ likelihood to renew throughout the year.
*Only applicable to clients wishing to access data through Prospector.
Lead Scoring Models
- Expert Diagnostic Consult
- Organize & Scrub Current Customer Data Files
- Analyze & Prep Current Customer Data Files
- Rigorous Multi-Round Model Testing & Tuning
- 100% Custom Designed SVM Algorithm or CHAID TREE Algorithm
- Finished Model Wired Right Into Prospector*
- Complete Model Re-Build Each Year
- Dedicated Turnkey Account Manager