Sports, Entertainment & Media Brand Tracking
Brands such as Times Square; the New York City Marathon; the NHL’s Capitals & Monumental Sports; the NFL’s Chicago Bears, the NBA’s Milwaukee Bucks; MLB’s New York Mets use our branding research & expertise.
If you are a sports or entertainment company, your brand equity drives two parts of your business: sponsorship value and consumer discretionary spending.
Let us put a brand measurement protocol in place for you. We know how sports, entertainment & media brands are influenced by the unique challenges of living in a non-stop media fishbowl; celebrity personalities who go rogue; how passion cuts both ways; winning; losing; etc.
Knowing brands isn’t enough – you need a research expert who knows the nuances of sports, entertainment & media brands.