Merchandising

Sports entertainment properties and brands are in the retail business, selling licensed merchandise on site, off site, and on media and new media platforms. Retail sales represent an excellent opportunity to capture revenue streams and perpetuate brand imagery, loyalty and pride. A merchandising study can be used to tailor pricing and optimize assortment.

Turnkey offers clients the opportunity to understand consumer demand for licensed merchandise, identify locations where consumers prefer to purchase merchandise, and provide insights that lead to increased customers and sales across multiple retail outlets. Clients utilizing this service included the Collegiate Licensing Corporation and the New York Jets.

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