Pricing Optimization For Sports & Entertainment Products
No matter the product, people want bargains! When respondents are asked for feedback about pricing, natural human biases tend to cause them to understate the prices they are willing to pay. This can make pricing research tricky to less experienced firms.
Over the past 20+ years, Turnkey has learned how to overcome the human biases and other challenges inherent in pricing research for sports & entertainment businesses. Using sophisticated price sensitivity approaches, we’ve developed proprietary analytics for sports & entertainment products, providing smart, objective, accurate & reliable estimates for optimal pricing.
Turnkey’s advanced research techniques can be applied to all kinds of sports & entertainment products & services: ticket plans, premium seating, club memberships, food & beverage offerings, merchandise, media products, digital downloads, smartphone apps, etc.