Sponsorship measurement is our fastest growing business. We offer expertise on all sides of this discipline, working for agencies including IMG, Genesco and others; brands, such as AT&T, ExxonMobil, Reliant Energy and Farmers Insurance; and dozens of properties like leagues, teams, venues & events. We work closely with the NBA to assist half their clubs in measuring marketing partnerships.
Not only do we measure the sponsorships themselves, property clients such as NASCAR and the USTA look to us to measure satisfaction & feedback directly from their marketing partners.
Whether you utilize ROI, ROO or any other metric, our experience, technology & affordability guarantees insights and action steps to improve performance & return.