15-20 years ago, professional sports properties primarily viewed other professional sports properties as their competition. Today, though, it seems like there is an entrepreneur around every corner, developing the next Color Run or professional Ultimate Frisbee League threatening to take my entertainment mind- and wallet-share away from my beloved local pro teams...
- Brands & Properties: What’s the “Right” Sponsorship Fit?
24 Apr 2017
It’s great when the brand and property align perfectly – like Budweiser and MLB – but sometimes a property can be a good fit for a sponsor even if the two don’t appear to have anything in common. Read more…
- Adding Value to the F&B Experience
19 Apr 2017
The food and beverage experience is by far the lowest rated element across leagues when examining the overall gameday experience. As teams continue to evaluate vendors and options for improving F&B, we are going to take a look at the most impactful sub-attributes of the food experience in the NFL for the 2016 season…
- Do Your Sports Sponsorships Align With & Compliment Your Overall Marketing Strategy?
27 Mar 2017
In the sports industry, it’s not uncommon to move fast to acquire key and important sports sponsorships. We focus on negotiating the right cost and elements of value in the deal, all while trying to beat our competition to the asset.
- Featured Spotlight: Quadrant Analysis
16 Mar 2017
When a Turnkey client participates in a Surveyor Network study, that client is given access to a dynamic, real-time dashboard that depicts collected data in a sophisticated – but digestible – manner. Metrics shown on the dashboards include overall mean scores of different gameday or season ticket member aspects, net promoter score, renewal intent and attendee profile/demographic information. The information provided enables clients to view their team or organization’s data, and directly compare it against league and DMA averages.
- Activation at Super Bowl LI
9 Mar 2017
Getting a first-hand look at the one-on-one engagement brands enjoyed with NFL fans at Super LI in Houston reminded me of my days at Momentum Worldwide working on the U.S. Army account and others. A truism that hasn’t changed since that time: brands’ ability to carefully engage with fans and consumers in an inviting and playful fashion is key. Read more…