Additions Bring Total Number of Turnkey Research Network Properties to 150

Turnkey Intelligence’s Research Network is a revolutionary new mechanism via which sports and entertainment operators can benchmark and compare key performance indicators (KPIs) against peer group averages. Unveiled in beta less than a year ago as part of a college football research project involving more than 65 FBS schools, the Network was officially launched in May 2014. More than 80 professional sports properties have already signed up...

By | June 16th, 2014|Categories: Blogs, News|Tags: , , |0 Comments

Data In Context: The Next Step for SportsBiz

Over the past 8+ years I've been at Turnkey, I've witnessed a mini-revolution regarding how sports properties (and the sports industry in general) perceive consumer data. Today, it feels like we're about to enter yet another new era in sport market research. The motto of this era: "Information is incomplete without context". Read more...

By | May 6th, 2014|Categories: Blogs|Tags: , , , |0 Comments

Ohio Sports Administration Partners with Turnkey Intelligence for Nationwide College Football Ticket Buyer Study

This fall, Turnkey Intelligence and Ohio University are partnering on a nationwide college football ticket purchaser satisfaction study. More than 100 college football teams will be participating in this groundbreaking initiative. This research endeavor...

By | October 8th, 2013|Categories: Blogs, News, Surveyor, Turnkey Intelligence|Tags: , , , , , , , |0 Comments