Our Intel Team

Haynes Hendrickson
Haynes HendricksonPresident
Haynes oversees all aspects of Turnkey Intelligence’s products, marketing, sales, service and staff. A University of Vermont grad, Haynes is an avid runner, golfer, skiier and Phillies fan.
Donté Scott
Donté ScottEVP/Chief Insights Officer
Donté oversees all aspects of Turnkey’s custom research division including sales, analytics and marketing partnership measurement. A former University of Michigan basketball walk-on and letter winner, Donté enjoys attending Detroit Bees’ travel baseball tournaments with his wife Carrie and their four children.
Tony Ponturo
Tony PonturoEVP, Strategy
Tony counsels clients on marketing strategy and all aspects of sponsorship measurement and activation. He brings to Turnkey 26 years of experience at Anheuser-Busch and Busch Media Group, where he drove global market share to record heights. A recipient of SBJ’s Champions Lifetime Achievement Award, Ponturo also serves as the Director of Industry Relations and Adjunct Professor for the NYU Tisch Sports Institute for Sports Management, Media and Business. He enjoys the arts, reading biographies and golf.
Nikolay Panchev
Nikolay PanchevSVP, Research
Nikolay is responsible for the concept development and execution of Turnkey’s custom research studies. A graduate of the American University of Bulgaria & UMass Amherst, Nikolay is a devoted music fan who loves exploring the music club scene of Philadelphia.
Matt Petersen
Matt PetersenVice President, Sponsorship Measurement
Matt is responsible for leading Turnkey Intel’s sponsorship research sales efforts with a focus on brands and agencies. Matt, who has over twenty years of marketing, advertising and sponsorship experience under his belt, is a graduate of Lake Forest College.
Jaclyn Cranston
Jaclyn CranstonSenior Dir., Research Operations
Jaclyn is responsible for the operations/logistics and quality assurance for Turnkey’s custom research projects and the Surveyor Network. A Dayton graduate, Jaclyn spends the majority of her time with her family, running, and knitting (when she can).
Evelyn Dwyer
Evelyn DwyerSenior Dir., Research
Evelyn is responsible for advanced analysis and reporting for Turnkey’s custom research clients. A graduate of both the University of Nevada, Reno & the University of Texas, Evelyn is an avid Patriots fan who loves baking and playing softball.
Christina Latyn
Christina LatynSenior Dir., Research
Christina is responsible for full service project management, including advanced analysis and reporting. A graduate of NYU’s College of Arts and Science and Rutgers Business School, she enjoys cooking and traveling, and is a Philadelphia Union season ticket holder.
Seif Osman
Seif OsmanSenior Dir., Research
Seif is responsible for full service project management, including partnership measurement analysis and reporting. A graduate of the University of Michigan, Dearborn, Seif has extensive experience in ad effectiveness and sponsorship optimization. He’s a Lions, Tigers and Red Wings fan, and loves traveling, movies, reading and hiking.
Bob Capewell
Bob CapewellDir., Sales
Bob is responsible for new business development and support of Turnkey’s NBA, NHL and commercial live entertainment clients. An MBA graduate of the University of Miami School of Business Administration, Bob is a huge ‘Canes fan. He enjoys spending time with family and loves competing in triathlons, skiing, and camping.
Leigh Buwen
Leigh BuwenDir., Research Operations
Leigh is responsible for advanced analysis and reporting for Turnkey’s custom research clients. A proud Penn State alumna, Leigh enjoys spending time with her husband, family, and friends, traveling, reading, baking, and working out.
Erika Gunerman
Erika GunermanDir., Sales
Erika is responsible for product sales and support for Turnkey’s MLB, MLS, NFL, NCAA and minor league sports clients. Erika is a graduate of James Madison University, where she competed for the varsity gymnastics team. She enjoys trying new restaurants, exploring Philadelphia and working out.
Anders Bergren
Anders BergrenManager, Research
Anders is responsible for advanced analysis and reporting for Turnkey’s custom research clients. A graduate of Drexel University with a concentration in Business Analytics, Anders enjoys exploring Philadelphia, cooking, board games and skiing, and is fan of Pittsburgh sports teams.
Erin Davison
Erin DavisonManager, Research
Erin is responsible for advanced analysis and reporting for Turnkey’s custom research clients. Erin is a graduate of the College of Wooster, where she played soccer, and UCF’s DeVos MBA and Sport Business Management Graduate Program. She enjoys running, yoga, traveling and reading, and is an avid Green Bay Packers fan.
Rob Grobmyer
Rob GrobmyerManager, Research
Rob is responsible for full service research project management, including advanced analysis and reporting. A graduate of The University of Virginia and the UMass MBA/MS program, Rob enjoys tennis, triple bogeys and fantasy sports.
Mark Ramacciotti
Mark RamacciottiManager, Surveyor Network
Mark is responsible for managing and maintaining all aspects of Turnkey’s Surveyor Network. A graduate of Temple University’s Sports Business Graduate Program, Mark enjoys golfing and playing soccer. Although he lives in Philadelphia, he has always been an avid Pittsburgh sports fan.
Demi Staluppi
Demi StaluppiManager, Client Services
Demi oversees communication and customer service across the Turnkey Intelligence client base. A graduate of the Mark H. McCormack Department of Sport Management at the University of Massachusetts-Amherst, Demi enjoys singing, live music, biking, watching football and playing sports.